Advertising features in the lives of everyone, we cant get away from it, we fall for it, we loathe it, we love it, we laugh with it, we laugh at it. It is impossible to avoid the fact that a clever, smart advert can persuade us and influence us to part with cash for products or services.
Brand Aid gives participants an opportunity to enter that multi-million world of advertising. Where extraordinary budgets can be used to visit exotic locations, and the glamorous are there to entice us.
Well, not that exotic, and maybe the budgets are not that large, but the people are there, to create and deliver something powerful media masterpiece with limited time and resources. Your delegates.
Delegates are spit into agencies; each agency is given the same brief and set of objectives at the start of the challenge.
Agencies have then to develop a strategy, storyboard and a script before moving into production, and meeting the deadline. Techniques from the subtle to the blatant can all be employed.
Equipped with camera, music a small number of props make up and ideas its time for action
To book this event call 01234 567 890